{"id":30,"date":"2019-12-02T16:53:00","date_gmt":"2019-12-02T15:53:00","guid":{"rendered":"https:\/\/agencebarrel.com\/blog\/?p=30"},"modified":"2022-02-09T15:44:42","modified_gmt":"2022-02-09T14:44:42","slug":"developpement-sites-wordpress","status":"publish","type":"post","link":"https:\/\/www.agencebarrel.com\/blog\/developpement-sites-wordpress\/","title":{"rendered":"D\u00e9veloppement et maintenance des sites WordPress"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Avec plusieurs ann\u00e9es de d\u00e9veloppement de site et CMS (Content Management System), j&rsquo;ai pu proposer le choix d&rsquo;installer les sites WordPress pour le compte <a rel=\"noreferrer noopener\" aria-label=\"Croissance et participations (s\u2019ouvre dans un nouvel onglet)\" href=\"http:\/\/www.croissance-et-participations.fr\/\" target=\"_blank\">Croissance et participations<\/a> et <a rel=\"noreferrer noopener\" aria-label=\"Business Activ (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/business-activ.fr\/\" target=\"_blank\">Business Activ<\/a>. C&rsquo;est une nouvelle collaboration au sein de l&rsquo;agence qui propose ses services avec l&rsquo;outil WordPress et qui est tr\u00e8s pris\u00e9 chez les TPE et PME. WordPress est excellent en <strong>r\u00e9f\u00e9rencement<\/strong> notamment gr\u00e2ce \u00e0 plusieurs m\u00e9thodes d\u00e9crites ci-dessous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Configuration des URL<\/h2>\n\n\n\n<p>WordPress permet  d&rsquo;optimiser les URL directement dans la page d&rsquo;\u00e9dition d&rsquo;un contenu.<\/p>\n\n\n\n<p>Cette m\u00e9thode peut&nbsp;<strong>aider les moteurs de recherche<\/strong> \u00e0 comprendre la th\u00e9matique principale de la page et donc \u00e0 la r\u00e9f\u00e9rencer. Pour&nbsp;<strong>modifier la structure de ces permaliens<\/strong>, il faut aller dans : R\u00e9glage &gt; Permaliens &gt; Structure personnalis\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Taxonomie<\/h2>\n\n\n\n<p>Une \u00e9tape important au niveau SEO est la&nbsp;<strong>cat\u00e9gorie<\/strong>. Elle permet de classer vos articles en fonction de th\u00e9matiques. Pour ce faire, Le CMS permet de cr\u00e9er des taxonomies :&nbsp;<strong>cat\u00e9gories et \u00e9tiquettes<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La qualit\u00e9 de contenu<\/h2>\n\n\n\n<p>La r\u00e9daction des contenus impose une rigueur en terme syntaxe, longueur de phrase etc. Il faut choisir un&nbsp;<strong>mot-cl\u00e9 principal<\/strong>&nbsp;par page et travailler le&nbsp;<strong>champ s\u00e9mantique<\/strong>&nbsp;autour de ce dernier. Cette \u00e9tape est relativement chronophage et je travaille en collaboration avec mes clients sur cet aspect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimiser les balises m\u00e9ta<\/h2>\n\n\n\n<p>Les&nbsp;<strong>balises m\u00e9ta<\/strong>&nbsp;permettent d&rsquo;informer l\u2019internaute sur le contenu du site dans les r\u00e9sultats de recherche Google. Cela permet surtout de&nbsp;<strong>g\u00e9n\u00e9rer du trafic<\/strong>&nbsp;que d\u2019am\u00e9liorer le positionnement. Les balises m\u00e9ta comportent un titre et une description, qui contiennent id\u00e9alement le mot-cl\u00e9 principal de la page. Avec l&rsquo;extension Yoast SEO, on peut param\u00e9trer des meta tags entre 30 et 60 caract\u00e8res pour la&nbsp;<strong>balise title<\/strong>. &nbsp;On peut aussi param\u00e9trer environ 150 caract\u00e8res pour la&nbsp;<strong>description<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reg\u00e9n\u00e9rer le sitemap du site<\/h2>\n\n\n\n<p>Le&nbsp;<strong>sitemap<\/strong>, c&rsquo;est l&rsquo;\u00e9quivalent du plan du site que Google va explorer et indexer dans son moteur de recherche.  L&rsquo;extension Yoast SEO ou Google XML Sitemap permet de cr\u00e9er ces fichiers en r\u00e9pertoriant toutes les URL du site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Temps de chargement du site<\/h2>\n\n\n\n<p>Il faut mettre en place une extension de gestion de cache du site qui permet de compresser les fichiers HTML, CSS et Javascript.  Le temps de chargement est un \u00e9l\u00e9ment indispensable pour le bon r\u00e9f\u00e9rencement du site. D&rsquo;autre part, il convient d&rsquo;\u00e9purer au maximum les lignes de CSS \u00e0 la conception d&rsquo;une template. \u00c9crire une s\u00e9mantique HTML irr\u00e9prochable permet d&rsquo;avoir une accessibilit\u00e9 minimum et une navigation limpide et logique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00e9bergeur<\/h2>\n\n\n\n<p>Ces sites sont h\u00e9berg\u00e9s sur le serveur <a rel=\"noreferrer noopener\" href=\"http:\/\/O2switch.fr\" target=\"_blank\">O2SWITCH<\/a> dont je suis en charge de la gestion (backups, noms de domaines, emails). Le choix de cet h\u00e9bergeur est crucial, car il ne doit pas tomber en panne et doit \u00eatre performant \u00e0 moindre co\u00fbt. (72\u2009euros TTC\/an)<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec plusieurs ann\u00e9es de d\u00e9veloppement de site et CMS (Content Management System), j&rsquo;ai pu proposer le choix d&rsquo;installer les sites WordPress pour le compte\u2026<\/p>\n","protected":false},"author":1,"featured_media":87,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9veloppement et maintenance des sites Wordpress |<\/title>\n<meta name=\"description\" content=\"Barrel propose le CMS Wordpress pour le d\u00e9veloppement de sites web \u00e0 destination des TPE et PME. 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