{"id":249,"date":"2024-10-18T11:02:09","date_gmt":"2024-10-18T09:02:09","guid":{"rendered":"https:\/\/www.agencebarrel.com\/blog\/?p=249"},"modified":"2024-10-24T13:17:50","modified_gmt":"2024-10-24T11:17:50","slug":"levolution-des-sites-web-de-la-qualite-informative-a-lenfer-des-publicites","status":"publish","type":"post","link":"https:\/\/www.agencebarrel.com\/blog\/levolution-des-sites-web-de-la-qualite-informative-a-lenfer-des-publicites\/","title":{"rendered":"L&rsquo;\u00e9volution des sites web : de l&rsquo;information de qualit\u00e9 \u00e0 l&rsquo;enfer des publicit\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"249\" class=\"elementor elementor-249\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32e86b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32e86b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd9cac7\" data-id=\"bd9cac7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121cb53 elementor-widget elementor-widget-text-editor\" data-id=\"121cb53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span id=\"output-sentence~0\"><span id=\"output-word~0~0\" data-segment-position=\"0\">L&rsquo;acc\u00e8s <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">\u00e0 <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">l&rsquo;information <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">sur <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">Internet <\/span><span id=\"output-word~0~5\" data-segment-position=\"5\">\u00e9tait <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">une <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">v\u00e9ritable <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">r\u00e9volution <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">il <\/span><span id=\"output-word~0~10\" data-segment-position=\"10\">y <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">a <\/span><span id=\"output-word~0~12\" data-segment-position=\"12\">une vingtaine <\/span><span id=\"output-word~0~13\" data-segment-position=\"13\">d&rsquo;ann\u00e9es.<\/span><\/span>\u00a0<span id=\"output-sentence~1\"><span id=\"output-word~1~0\" data-segment-position=\"0\">Regardons <\/span><span id=\"output-word~1~1\" data-segment-position=\"25\">les <\/span><span id=\"output-word~1~2\" data-segment-position=\"2\">changements <\/span><span id=\"output-word~1~3\" data-segment-position=\"3\">qui <\/span><span id=\"output-word~1~4\" data-segment-position=\"4\">ont <\/span><span id=\"output-word~1~5\" data-segment-position=\"5\">influenc\u00e9 l<\/span><span id=\"output-word~1~6\" data-segment-position=\"6\">e <\/span><span id=\"output-word~1~7\" data-segment-position=\"7\">monde <\/span><span id=\"output-word~1~8\" data-segment-position=\"8\">num\u00e9rique, <\/span><span id=\"output-word~1~9\" data-segment-position=\"9\">en <\/span><span id=\"output-word~1~10\" data-segment-position=\"10\">examinant <\/span><span id=\"output-word~1~11\" data-segment-position=\"11\">\u00e0 <\/span><span id=\"output-word~1~12\" data-segment-position=\"12\">la <\/span><span id=\"output-word~1~13\" data-segment-position=\"13\">fois <\/span><span id=\"output-word~1~14\" data-segment-position=\"25\">les <\/span><span id=\"output-word~1~15\" data-segment-position=\"22\">cons\u00e9quences <\/span><span id=\"output-word~1~16\" data-segment-position=\"16\">\u00e9conomiques <\/span><span id=\"output-word~1~17\" data-segment-position=\"24\">pour <\/span><span id=\"output-word~1~18\" data-segment-position=\"25\">les <\/span><span id=\"output-word~1~19\" data-segment-position=\"19\">auteurs <\/span><span id=\"output-word~1~20\" data-segment-position=\"20\">et <\/span><span id=\"output-word~1~21\" data-segment-position=\"25\">les <\/span><span id=\"output-word~1~22\" data-segment-position=\"22\">cons\u00e9quences <\/span><span id=\"output-word~1~23\" data-segment-position=\"23\">n\u00e9fastes <\/span><span id=\"output-word~1~24\" data-segment-position=\"24\">pour <\/span><span id=\"output-word~1~25\" data-segment-position=\"25\">les <\/span><span id=\"output-word~1~26\" data-segment-position=\"26\">utilisateurs.<\/span><\/span><\/p><h2><span id=\"output-word~0~0\" data-segment-position=\"0\">Au <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">d\u00e9but <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">des <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">ann\u00e9es <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">2000, <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">l&rsquo;\u00e2ge <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">d&rsquo;or <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">de <\/span><span id=\"output-word~0~10\" data-segment-position=\"10\">l&rsquo;information.<\/span><\/h2><p>L\u2019acc\u00e8s \u00e0 l\u2019information sur le web \u00e9tait relativement libre m\u00eame s&rsquo;il \u00e9tait parfois limit\u00e9 en termes de vitesse (qui se souvient des connexions en 56k ??!). Le web <span id=\"output-word~1~13\" data-segment-position=\"13\">offrait <\/span><span id=\"output-word~1~14\" data-segment-position=\"14\">la <\/span><span id=\"output-word~1~15\" data-segment-position=\"15\">possibilit\u00e9 <\/span><span id=\"output-word~1~16\" data-segment-position=\"28\">de <\/span><span id=\"output-word~1~17\" data-segment-position=\"17\">consulter <\/span><span id=\"output-word~1~18\" data-segment-position=\"26\">des <\/span><span id=\"output-word~1~19\" data-segment-position=\"19\">articles, <\/span><span id=\"output-word~1~20\" data-segment-position=\"26\">des <\/span><span id=\"output-word~1~21\" data-segment-position=\"21\">\u00e9tudes, <\/span><span id=\"output-word~1~22\" data-segment-position=\"26\">des <\/span><span id=\"output-word~1~23\" data-segment-position=\"23\">blogs <\/span><span id=\"output-word~1~24\" data-segment-position=\"24\">ind\u00e9pendants <\/span><span id=\"output-word~1~25\" data-segment-position=\"25\">et <\/span><span id=\"output-word~1~26\" data-segment-position=\"26\">des <\/span><span id=\"output-word~1~27\" data-segment-position=\"27\">forums <\/span><span id=\"output-word~1~28\" data-segment-position=\"28\">de <\/span><span id=\"output-word~1~29\" data-segment-position=\"29\">discussion <\/span><span id=\"output-word~1~30\" data-segment-position=\"30\">sur <\/span><span id=\"output-word~1~31\" data-segment-position=\"31\">divers <\/span><span id=\"output-word~1~32\" data-segment-position=\"32\">sujets<\/span>. Les moteurs de recherche tels qu&rsquo;Altavista, Yahoo, Voil\u00e0 ou les premi\u00e8res versions de Google donnaient des r\u00e9sultats relativement organiques, sans influence notable de la publicit\u00e9. Les algorithmes \u00e9taient assez simples, et les sites qui apparaissaient en premi\u00e8re page l\u2019\u00e9taient souvent en raison de la pertinence de leur contenu <span id=\"output-word~3~23\" data-segment-position=\"23\">plut\u00f4t <\/span><span id=\"output-word~3~24\" data-segment-position=\"24\">que<\/span> leur capacit\u00e9 \u00e0 payer pour obtenir de la visibilit\u00e9.<\/p><p><span id=\"output-word~0~0\" data-segment-position=\"0\">L&rsquo;apparition <\/span><span id=\"output-word~0~1\" data-segment-position=\"12\">de <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">l&rsquo;ADSL <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">entra\u00eene <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">l&rsquo;\u00e9mergence <\/span><span id=\"output-word~0~5\" data-segment-position=\"12\">de <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">plateformes <\/span><span id=\"output-word~0~7\" data-segment-position=\"12\">de <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">streaming <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">et <\/span><span id=\"output-word~0~10\" data-segment-position=\"12\">de <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">partage <\/span><span id=\"output-word~0~12\" data-segment-position=\"12\">de <\/span><span id=\"output-word~0~13\" data-segment-position=\"13\">vid\u00e9os <\/span><span id=\"output-word~0~14\" data-segment-position=\"14\">telles <\/span><span id=\"output-word~0~15\" data-segment-position=\"15\">que <\/span><span id=\"output-word~0~16\" data-segment-position=\"16\">YouTube, <\/span><span id=\"output-word~0~17\" data-segment-position=\"17\">qui <\/span><span id=\"output-word~0~18\" data-segment-position=\"18\">a <\/span><span id=\"output-word~0~19\" data-segment-position=\"19\">\u00e9t\u00e9 <\/span><span id=\"output-word~0~20\" data-segment-position=\"20\">lanc\u00e9 <\/span><span id=\"output-word~0~21\" data-segment-position=\"21\">en <\/span><span id=\"output-word~0~22\" data-segment-position=\"22\">2005.<\/span>\u00a0On pouvait regarder des heures de contenu sans \u00eatre interrompu par de la pub. Les cr\u00e9ateurs de contenu, autrement dit les influenceurs d&rsquo;aujourd&rsquo;hui, n\u2019\u00e9taient pas encore soumis \u00e0 la pression de la mon\u00e9tisation massive. <span id=\"output-word~0~0\" data-segment-position=\"0\">Cela <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">t\u00e9moignait <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">d&rsquo;un <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">environnement <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">web <\/span><span id=\"output-word~0~5\" data-segment-position=\"5\">ax\u00e9 <\/span><strong><span id=\"output-word~0~6\" data-segment-position=\"6\">sur <\/span><span id=\"output-word~0~7\" data-segment-position=\"11\">la <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">libert\u00e9 <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">d&rsquo;expression <\/span><span id=\"output-word~0~10\" data-segment-position=\"10\">et <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">la <\/span><\/strong><span id=\"output-word~0~12\" data-segment-position=\"12\"><strong>d\u00e9couverte<\/strong>.<\/span><\/p><p>Les forums, les blogs personnels et les <b>premiers r\u00e9seaux sociaux<\/b> comme <b>Myspace<\/b>\u00a0offraient des espaces d\u2019expression libre, permettant aux utilisateurs de partager leurs \u00e9v\u00e8nements, leurs connaissances, leurs passions et leurs opinions.<\/p><p>Cependant, l&rsquo;UX n&rsquo;\u00e9tait pas encore un terme \u00e0 la mode et tr\u00e8s utilis\u00e9 pour faire augmenter le <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Retour_sur_investissement\" target=\"_blank\" rel=\"noopener\">ROI<\/a>. Il y avait des exp\u00e9riences utilisateurs assez dr\u00f4les,\u00a0<span id=\"output-word~1~8\" data-segment-position=\"8\">comme <\/span><span id=\"output-word~1~9\" data-segment-position=\"9\">l&rsquo;illustrent <\/span><span id=\"output-word~1~10\" data-segment-position=\"10\">ces <\/span><span id=\"output-word~1~11\" data-segment-position=\"11\">vid\u00e9os <\/span><span id=\"output-word~1~12\" data-segment-position=\"12\">:<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1ef93e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1ef93e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9765206\" data-id=\"9765206\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68376e3 elementor-aspect-ratio-11 elementor-widget elementor-widget-video\" data-id=\"68376e3\" data-element_type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;11&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/homepage-popup.mov\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43774a6\" data-id=\"43774a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce87d23 elementor-aspect-ratio-11 elementor-widget elementor-widget-video\" data-id=\"ce87d23\" data-element_type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;11&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/homepage-carousel.mov\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49e1ae4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49e1ae4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9f0383\" data-id=\"c9f0383\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91db464 elementor-widget elementor-widget-text-editor\" data-id=\"91db464\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>La plupart des sites Web \u00e9taient encore relativement simples, construits avec des pages statiques ou des syst\u00e8mes de gestion de contenu rudimentaires. Les utilisateurs pouvaient naviguer sans \u00eatre submerg\u00e9s par des interruptions incessantes. <span id=\"output-word~2~0\" data-segment-position=\"0\">Il <\/span><span id=\"output-word~2~1\" data-segment-position=\"1\">est <\/span><span id=\"output-word~2~2\" data-segment-position=\"2\">vrai <\/span><span id=\"output-word~2~3\" data-segment-position=\"3\">que <\/span><span id=\"output-word~2~4\" data-segment-position=\"4\">les <\/span><span id=\"output-word~2~5\" data-segment-position=\"5\">publicit\u00e9s <\/span><span id=\"output-word~2~6\" data-segment-position=\"6\">existaient <\/span><span id=\"output-word~2~7\" data-segment-position=\"7\">d\u00e9j\u00e0<\/span>, mais elles \u00e9taient principalement des banni\u00e8res discr\u00e8tes qui n&rsquo;interf\u00e9raient pas avec l&rsquo;exp\u00e9rience utilisateur. <span id=\"output-sentence~3\"><span id=\"output-word~3~0\" data-segment-position=\"0\">Il <\/span><span id=\"output-word~3~1\" data-segment-position=\"1\">y <\/span><span id=\"output-word~3~2\" data-segment-position=\"2\">avait <\/span><span id=\"output-word~3~3\" data-segment-position=\"3\">d\u00e9j\u00e0 <\/span><span id=\"output-word~3~4\" data-segment-position=\"4\">des <\/span><span id=\"output-word~3~5\" data-segment-position=\"5\"><strong>pop-ups<\/strong>, <\/span><span id=\"output-word~3~6\" data-segment-position=\"6\">mais <\/span><span id=\"output-word~3~7\" data-segment-position=\"7\">ils <\/span><span id=\"output-word~3~8\" data-segment-position=\"8\">\u00e9taient <\/span><span id=\"output-word~3~9\" data-segment-position=\"9\">moins <\/span><span id=\"output-word~3~10\" data-segment-position=\"10\">fr\u00e9quents <\/span><span id=\"output-word~3~11\" data-segment-position=\"11\">et <\/span><span id=\"output-word~3~12\" data-segment-position=\"12\">souvent <\/span><span id=\"output-word~3~13\" data-segment-position=\"13\">bloqu\u00e9s <\/span><span id=\"output-word~3~14\" data-segment-position=\"14\">par <\/span><span id=\"output-word~3~15\" data-segment-position=\"15\">les <\/span><span id=\"output-word~3~16\" data-segment-position=\"16\">navigateurs <\/span><span id=\"output-word~3~17\" data-segment-position=\"17\">de <\/span><span id=\"output-word~3~18\" data-segment-position=\"18\">l&rsquo;\u00e9poque.<\/span><\/span><\/p><h3>Le partage et la curiosit\u00e9 en ligne<\/h3><p>L&rsquo;Internet des ann\u00e9es 2000 \u00e9tait \u00e9galement un espace domin\u00e9 par la curiosit\u00e9. Les utilisateurs \u00e9taient encourag\u00e9s \u00e0 explorer, \u00e0 rechercher des informations par eux-m\u00eames, et \u00e0 se plonger dans des encyclop\u00e9dies num\u00e9riques comme <strong>Wikip\u00e9dia<\/strong>, fond\u00e9e en 2001. Ce dernier exemple illustre bien l\u2019utopie initiale du Web : un savoir librement partag\u00e9, \u00e9dit\u00e9 par la communaut\u00e9 et sans but lucratif.<\/p><p><span id=\"output-word~0~0\" data-segment-position=\"0\">\u00c0 <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">cette <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">\u00e9poque, <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">le <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">contenu <\/span><span id=\"output-word~0~5\" data-segment-position=\"5\">\u00e9tait <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">g\u00e9n\u00e9ralement <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">cr\u00e9\u00e9 <\/span><span id=\"output-word~0~8\" data-segment-position=\"13\">par <\/span><span id=\"output-word~0~9\" data-segment-position=\"14\">des <\/span><span id=\"output-word~0~10\" data-segment-position=\"10\">amateurs <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">plut\u00f4t <\/span><span id=\"output-word~0~12\" data-segment-position=\"12\">que <\/span><span id=\"output-word~0~13\" data-segment-position=\"13\">par <\/span><span id=\"output-word~0~14\" data-segment-position=\"14\">des <\/span><span id=\"output-word~0~15\" data-segment-position=\"15\">experts <\/span><span id=\"output-word~0~16\" data-segment-position=\"16\">en <\/span><span id=\"output-word~0~17\" data-segment-position=\"17\">marketing<\/span>. <span id=\"output-word~1~0\" data-segment-position=\"0\">La <\/span><span id=\"output-word~1~1\" data-segment-position=\"1\">toile <\/span><span id=\"output-word~1~2\" data-segment-position=\"2\">\u00e9tait <\/span><span id=\"output-word~1~3\" data-segment-position=\"3\">un <\/span><span id=\"output-word~1~4\" data-segment-position=\"4\">espace <\/span><span id=\"output-word~1~5\" data-segment-position=\"5\">o\u00f9 <\/span><span id=\"output-word~1~6\" data-segment-position=\"6\">les <\/span><span id=\"output-word~1~7\" data-segment-position=\"7\">voix <\/span><span id=\"output-word~1~8\" data-segment-position=\"8\">marginales <\/span><span id=\"output-word~1~9\" data-segment-position=\"9\">ou <\/span><span id=\"output-word~1~10\" data-segment-position=\"10\">alternatives <\/span><span id=\"output-word~1~11\" data-segment-position=\"11\">pouvaient <\/span><span id=\"output-word~1~12\" data-segment-position=\"12\">se <\/span><span id=\"output-word~1~13\" data-segment-position=\"13\">faire <\/span><span id=\"output-word~1~14\" data-segment-position=\"14\">entendre <\/span><span id=\"output-word~1~15\" data-segment-position=\"15\">gr\u00e2ce <\/span><span id=\"output-word~1~16\" data-segment-position=\"16\">\u00e0 <\/span><span id=\"output-word~1~17\" data-segment-position=\"17\">cette <\/span><span id=\"output-word~1~18\" data-segment-position=\"18\">dynamique <\/span><span id=\"output-word~1~19\" data-segment-position=\"19\">communautaire <\/span><span id=\"output-word~1~20\" data-segment-position=\"20\">et <\/span><span id=\"output-word~1~21\" data-segment-position=\"21\">spontan\u00e9e<\/span>. L\u2019influence des algorithmes sur ce que les utilisateurs voyaient \u00e9tait alors limit\u00e9e, et chacun avait la libert\u00e9 de s&rsquo;aventurer dans des coins du Web moins explor\u00e9s.<\/p><h2>La mont\u00e9e de la publicit\u00e9 en ligne et du mod\u00e8le de la gratuit\u00e9 financ\u00e9e<\/h2><p>Malheureusement, ce paysage de libre information a peu \u00e0 peu c\u00e9d\u00e9 la place \u00e0 une toute autre r\u00e9alit\u00e9. L&rsquo;Internet d&rsquo;aujourd&rsquo;hui est m\u00e9connaissable par rapport \u00e0 celui des ann\u00e9es 2000, non seulement en raison de son ampleur, mais surtout <span id=\"output-word~1~19\" data-segment-position=\"19\"> <\/span><span id=\"output-word~1~20\" data-segment-position=\"20\">dans <\/span><span id=\"output-word~1~21\" data-segment-position=\"21\">sa <\/span><span id=\"output-word~1~22\" data-segment-position=\"22\">transformation <\/span><span id=\"output-word~1~23\" data-segment-position=\"23\">en <\/span><span id=\"output-word~1~24\" data-segment-position=\"24\">un <\/span><span id=\"output-word~1~25\" data-segment-position=\"25\">espace <\/span><span id=\"output-word~1~26\" data-segment-position=\"26\">satur\u00e9 <\/span><span id=\"output-word~1~27\" data-segment-position=\"30\">de <\/span><span id=\"output-word~1~28\" data-segment-position=\"28\">publicit\u00e9 <\/span><span id=\"output-word~1~29\" data-segment-position=\"29\">et <\/span><span id=\"output-word~1~30\" data-segment-position=\"30\">de <\/span><span id=\"output-word~1~31\" data-segment-position=\"31\">manipulations <\/span><span id=\"output-word~1~32\" data-segment-position=\"32\">commerciales<\/span>.<\/p><h3>Le d\u00e9veloppement du capitalisme num\u00e9rique<\/h3><p><span id=\"output-word~0~0\" data-segment-position=\"0\">Le <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">changement <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">a <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">d\u00e9but\u00e9 <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">avec <\/span><span id=\"output-word~0~5\" data-segment-position=\"23\">la <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">mont\u00e9e <\/span><span id=\"output-word~0~7\" data-segment-position=\"12\">en <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">puissance <\/span><span id=\"output-word~0~9\" data-segment-position=\"18\">de <\/span><span id=\"output-word~0~10\" data-segment-position=\"23\">la <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">publicit\u00e9 <\/span><span id=\"output-word~0~12\" data-segment-position=\"12\">en <\/span><span id=\"output-word~0~13\" data-segment-position=\"13\">ligne <\/span><span id=\"output-word~0~14\" data-segment-position=\"14\">et <\/span><span id=\"output-word~0~15\" data-segment-position=\"15\">l&rsquo;apparition <\/span><span id=\"output-word~0~16\" data-segment-position=\"16\">du <\/span><strong><span id=\"output-word~0~17\" data-segment-position=\"17\">mod\u00e8le <\/span><span id=\"output-word~0~18\" data-segment-position=\"18\">de <\/span><span id=\"output-word~0~19\" data-segment-position=\"23\">la <\/span><span id=\"output-word~0~20\" data-segment-position=\"20\">gratuit\u00e9 <\/span><span id=\"output-word~0~21\" data-segment-position=\"21\">aliment\u00e9e <\/span><span id=\"output-word~0~22\" data-segment-position=\"22\">par <\/span><span id=\"output-word~0~23\" data-segment-position=\"23\">la <\/span><span id=\"output-word~0~24\" data-segment-position=\"24\">publicit\u00e9<\/span><\/strong>. <span id=\"output-word~1~0\" data-segment-position=\"0\">Ce <\/span><span id=\"output-word~1~1\" data-segment-position=\"1\">mod\u00e8le <\/span><span id=\"output-word~1~2\" data-segment-position=\"2\">est <\/span><span id=\"output-word~1~3\" data-segment-position=\"3\">devenu <\/span><span id=\"output-word~1~4\" data-segment-position=\"4\">indispensable <\/span><span id=\"output-word~1~5\" data-segment-position=\"20\">pour <\/span><span id=\"output-word~1~6\" data-segment-position=\"6\">des <\/span><span id=\"output-word~1~7\" data-segment-position=\"7\">g\u00e9ants <\/span><span id=\"output-word~1~8\" data-segment-position=\"8\">tels <\/span><span id=\"output-word~1~9\" data-segment-position=\"9\">que <\/span><strong><span id=\"output-word~1~10\" data-segment-position=\"10\">Google <\/span><\/strong><span id=\"output-word~1~11\" data-segment-position=\"11\">et <\/span><span id=\"output-word~1~12\" data-segment-position=\"12\"><strong>Facebook<\/strong>, <\/span><span id=\"output-word~1~13\" data-segment-position=\"13\">qui <\/span><span id=\"output-word~1~14\" data-segment-position=\"14\">b\u00e9n\u00e9ficient <\/span><span id=\"output-word~1~15\" data-segment-position=\"15\">principalement <\/span><span id=\"output-word~1~16\" data-segment-position=\"16\">de <\/span><span id=\"output-word~1~17\" data-segment-position=\"17\">la <\/span><span id=\"output-word~1~18\" data-segment-position=\"18\">publicit\u00e9 <\/span><span id=\"output-word~1~19\" data-segment-position=\"19\">cibl\u00e9e <\/span><span id=\"output-word~1~20\" data-segment-position=\"20\">pour <\/span><span id=\"output-word~1~21\" data-segment-position=\"21\">g\u00e9n\u00e9rer <\/span><span id=\"output-word~1~22\" data-segment-position=\"22\">leurs <\/span><span id=\"output-word~1~23\" data-segment-position=\"23\">revenus<\/span>. Les sites web et les plateformes ont d\u00fb s\u2019adapter : <span id=\"output-word~2~12\" data-segment-position=\"12\">afin <\/span><span id=\"output-word~2~13\" data-segment-position=\"13\">de <\/span><span id=\"output-word~2~14\" data-segment-position=\"14\">maintenir <\/span><span id=\"output-word~2~15\" data-segment-position=\"15\">leur <\/span><span id=\"output-word~2~16\" data-segment-position=\"16\">activit\u00e9 <\/span><span id=\"output-word~2~17\" data-segment-position=\"17\">tout <\/span><span id=\"output-word~2~18\" data-segment-position=\"18\">en <\/span><span id=\"output-word~2~19\" data-segment-position=\"19\">proposant <\/span><span id=\"output-word~2~20\" data-segment-position=\"33\">des <\/span><span id=\"output-word~2~21\" data-segment-position=\"21\">services <\/span><span id=\"output-word~2~22\" data-segment-position=\"22\">gratuits, <\/span><span id=\"output-word~2~23\" data-segment-position=\"23\">ils <\/span><span id=\"output-word~2~24\" data-segment-position=\"24\">ont <\/span><span id=\"output-word~2~25\" data-segment-position=\"25\">commenc\u00e9 <\/span><span id=\"output-word~2~26\" data-segment-position=\"32\">\u00e0 <\/span><span id=\"output-word~2~27\" data-segment-position=\"27\">g\u00e9n\u00e9rer <\/span><span id=\"output-word~2~28\" data-segment-position=\"28\">des <\/span><span id=\"output-word~2~29\" data-segment-position=\"29\">revenus <\/span><span id=\"output-word~2~30\" data-segment-position=\"30\">consid\u00e9rables <\/span><span id=\"output-word~2~31\" data-segment-position=\"31\">gr\u00e2ce <\/span><span id=\"output-word~2~32\" data-segment-position=\"32\">\u00e0 <\/span><span id=\"output-word~2~33\" data-segment-position=\"33\">la <\/span><span id=\"output-word~2~34\" data-segment-position=\"34\">publicit\u00e9<\/span>.<\/p><p>Les <strong>algorithmes de recherche de Google<\/strong> ont \u00e9galement subi des changements. Autrefois bas\u00e9s sur la pertinence et les mots-cl\u00e9s, ils<span id=\"output-word~1~8\" data-segment-position=\"8\">\u00a0<\/span><span id=\"output-word~1~9\" data-segment-position=\"9\">ont <\/span><span id=\"output-word~1~10\" data-segment-position=\"10\">\u00e9volu\u00e9 <\/span><span id=\"output-word~1~11\" data-segment-position=\"11\">pour <\/span><span id=\"output-word~1~12\" data-segment-position=\"12\">accorder <\/span><span id=\"output-word~1~13\" data-segment-position=\"13\">la <\/span><span id=\"output-word~1~14\" data-segment-position=\"14\">priorit\u00e9 <\/span><span id=\"output-word~1~15\" data-segment-position=\"15\">aux <\/span><span id=\"output-word~1~16\" data-segment-position=\"16\">contenus <\/span><span id=\"output-word~1~17\" data-segment-position=\"17\">qui <\/span><span id=\"output-word~1~18\" data-segment-position=\"18\">g\u00e9n\u00e8rent <\/span><span id=\"output-word~1~19\" data-segment-position=\"19\">le <\/span><span id=\"output-word~1~20\" data-segment-position=\"20\">plus <\/span><span id=\"output-word~1~21\" data-segment-position=\"24\">de <\/span><span id=\"output-word~1~22\" data-segment-position=\"22\">clics <\/span><span id=\"output-word~1~23\" data-segment-position=\"23\">et <\/span><span id=\"output-word~1~24\" data-segment-position=\"24\">de <\/span><span id=\"output-word~1~25\" data-segment-position=\"25\">revenus<\/span>. R\u00e9sultat ? Les premi\u00e8res pages de r\u00e9sultats sont aujourd\u2019hui satur\u00e9es de publicit\u00e9s d\u00e9guis\u00e9es en articles ou de liens sponsoris\u00e9s. <span id=\"output-word~4~0\" data-segment-position=\"0\">Souvent, <\/span><span id=\"output-word~4~1\" data-segment-position=\"1\">la <\/span><span id=\"output-word~4~2\" data-segment-position=\"2\">pertinence <\/span><span id=\"output-word~4~3\" data-segment-position=\"3\">de <\/span><span id=\"output-word~4~4\" data-segment-position=\"4\">l&rsquo;information <\/span><span id=\"output-word~4~5\" data-segment-position=\"5\">est <\/span><span id=\"output-word~4~6\" data-segment-position=\"6\">submerg\u00e9e <\/span><span id=\"output-word~4~7\" data-segment-position=\"7\">par <\/span><span id=\"output-word~4~8\" data-segment-position=\"8\">des <\/span><span id=\"output-word~4~9\" data-segment-position=\"9\">offres <\/span><span id=\"output-word~4~10\" data-segment-position=\"10\">commerciales (et souvent des offres inappropri\u00e9es par rapport \u00e0 la th\u00e9matique du contenu)<\/span><\/p><h2>Le cauchemar des pop-ups et de la pollution visuelle<\/h2><p><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/pollution-visuelle-1024x585.webp\" alt=\"\" width=\"1024\" height=\"585\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/585;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/pollution-visuelle-1024x585.webp\" alt=\"\" width=\"1024\" height=\"585\" \/><\/noscript><\/p><p>Nous allons voir ci-apr\u00e8s quelques \u00e9l\u00e9ments qui perturbent profond\u00e9ment l\u2019exp\u00e9rience utilisateur, qui obligent l&rsquo;internaute \u00e0 fermer des fen\u00eatres intempestives avant m\u00eame d&rsquo;acc\u00e9der au contenu qu&rsquo;il recherche (<strong>Allocin\u00e9 <\/strong>en est un parfait exemple de score de p\u00e9nibilit\u00e9 le plus \u00e9lev\u00e9), qui abrutissent m\u00eame l&rsquo;internaute en lui faisant oublier l&rsquo;objet m\u00eame de sa d\u00e9marche sur le net. (les fameux <strong>Shorts<\/strong>, <strong>Reels<\/strong> etc.)<\/p><h3>L\u2019\u00e9puisement de l\u2019attention des utilisateurs<\/h3><p>Cette transformation a \u00e9galement <span id=\"output-word~0~4\" data-segment-position=\"4\">une <\/span><span id=\"output-word~0~5\" data-segment-position=\"5\">influence <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">consid\u00e9rable <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">sur <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">l&rsquo;int\u00e9r\u00eat <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">des <\/span><span id=\"output-word~0~10\" data-segment-position=\"10\">utilisateurs <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">d&rsquo;internet<\/span>. Avec des notifications incessantes et des contenus toujours plus fragment\u00e9s, l\u2019attente de consommation rapide et imm\u00e9diate d\u2019informations a profond\u00e9ment affect\u00e9 la mani\u00e8re dont nous interagissons avec le savoir en ligne. L\u2019essor des \u00ab <strong>clickbaits<\/strong> \u00bb (putaclic) <span id=\"output-word~2~9\" data-segment-position=\"9\">et <\/span><span id=\"output-word~2~10\" data-segment-position=\"25\">des <\/span><span id=\"output-word~2~11\" data-segment-position=\"11\">contenus <\/span><span id=\"output-word~2~12\" data-segment-position=\"12\">viraux, <\/span><span id=\"output-word~2~13\" data-segment-position=\"23\">la <\/span><span id=\"output-word~2~14\" data-segment-position=\"14\">qualit\u00e9 <\/span><span id=\"output-word~2~15\" data-segment-position=\"15\">de <\/span><span id=\"output-word~2~16\" data-segment-position=\"16\">l&rsquo;information <\/span><span id=\"output-word~2~17\" data-segment-position=\"17\">a <\/span><span id=\"output-word~2~18\" data-segment-position=\"18\">diminu\u00e9, <\/span><span id=\"output-word~2~19\" data-segment-position=\"19\">mettant <\/span><span id=\"output-word~2~20\" data-segment-position=\"20\">davantage <\/span><span id=\"output-word~2~21\" data-segment-position=\"21\">l&rsquo;accent <\/span><span id=\"output-word~2~22\" data-segment-position=\"29\">sur <\/span><span id=\"output-word~2~23\" data-segment-position=\"23\">la <\/span><span id=\"output-word~2~24\" data-segment-position=\"24\">rentabilit\u00e9 <\/span><span id=\"output-word~2~25\" data-segment-position=\"25\">des <\/span><span id=\"output-word~2~26\" data-segment-position=\"26\">sites <\/span><span id=\"output-word~2~27\" data-segment-position=\"27\">plut\u00f4t <\/span><span id=\"output-word~2~28\" data-segment-position=\"28\">que <\/span><span id=\"output-word~2~29\" data-segment-position=\"29\">sur <\/span><span id=\"output-word~2~30\" data-segment-position=\"30\">leur <\/span><span id=\"output-word~2~31\" data-segment-position=\"31\">vocation <\/span><span id=\"output-word~2~32\" data-segment-position=\"32\">informative.<\/span><\/p><p><span id=\"output-word~0~0\" data-segment-position=\"0\">Avez-vous <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">\u00e9galement <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">remarqu\u00e9 <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">que <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">l&rsquo;application <\/span><span id=\"output-word~0~5\" data-segment-position=\"5\">YouTube <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">sur <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">smartphone <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">affiche <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">parfois <\/span><span id=\"output-word~0~10\" data-segment-position=\"10\">imm\u00e9diatement <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">les <\/span><span id=\"output-word~0~12\" data-segment-position=\"12\">shorts <\/span><span id=\"output-word~0~13\" data-segment-position=\"13\">d\u00e8s <\/span><span id=\"output-word~0~14\" data-segment-position=\"14\">son <\/span><span id=\"output-word~0~15\" data-segment-position=\"15\">ouverture ? En effet l&rsquo;usage du net n&rsquo;est pas le m\u00eame avec son smartphone qu&rsquo;avec son laptop, de ce fait les techniques d&rsquo;\u00e9puisement diff\u00e8rent et ne manquent pas.<\/span><\/p><h3>L\u2019influence des r\u00e9glementations et des cookies<\/h3><p><span id=\"output-word~0~0\" data-segment-position=\"0\">Les <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">exigences <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">l\u00e9gales <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">sont <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">une <\/span><strong><span id=\"output-word~0~5\" data-segment-position=\"5\">autre <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">source <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">importante <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">de <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">frustration <\/span><\/strong><span id=\"output-word~0~10\" data-segment-position=\"10\">pour <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">les <\/span><span id=\"output-word~0~12\" data-segment-position=\"12\">utilisateurs <\/span><span id=\"output-word~0~13\" data-segment-position=\"13\">actuels<\/span>. Depuis la mise en place du <strong>RGPD<\/strong> (R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es) en 2018, <span id=\"output-word~1~15\" data-segment-position=\"15\"> <\/span><span id=\"output-word~1~16\" data-segment-position=\"16\">il <\/span><span id=\"output-word~1~17\" data-segment-position=\"17\">est <\/span><span id=\"output-word~1~18\" data-segment-position=\"18\">obligatoire <\/span><span id=\"output-word~1~19\" data-segment-position=\"29\">pour <\/span><span id=\"output-word~1~20\" data-segment-position=\"20\">les <\/span><span id=\"output-word~1~21\" data-segment-position=\"21\">sites <\/span><span id=\"output-word~1~22\" data-segment-position=\"22\">web <\/span><span id=\"output-word~1~23\" data-segment-position=\"23\">europ\u00e9ens <\/span><span id=\"output-word~1~24\" data-segment-position=\"36\">de <\/span><span id=\"output-word~1~25\" data-segment-position=\"25\">solliciter <\/span><span id=\"output-word~1~26\" data-segment-position=\"26\">l&rsquo;autorisation <\/span><span id=\"output-word~1~27\" data-segment-position=\"27\">des <\/span><span id=\"output-word~1~28\" data-segment-position=\"28\">utilisateurs <\/span><span id=\"output-word~1~29\" data-segment-position=\"29\">pour <\/span><span id=\"output-word~1~30\" data-segment-position=\"30\">le <\/span><span id=\"output-word~1~31\" data-segment-position=\"31\">suivi <\/span><span id=\"output-word~1~32\" data-segment-position=\"36\">de <\/span><span id=\"output-word~1~33\" data-segment-position=\"33\">donn\u00e9es <\/span><span id=\"output-word~1~34\" data-segment-position=\"34\">\u00e0 <\/span><span id=\"output-word~1~35\" data-segment-position=\"35\">l&rsquo;aide <\/span><span id=\"output-word~1~36\" data-segment-position=\"36\">de <\/span><strong><span id=\"output-word~1~37\" data-segment-position=\"37\">cookies<\/span><\/strong>. Bien que cette r\u00e9glementation joue un r\u00f4le essentiel pour prot\u00e9ger la vie priv\u00e9e, elle a contribu\u00e9 \u00e0 la multiplication des fen\u00eatres de dialogue et des pop-ups qui perturbent l\u2019exp\u00e9rience de navigation.<\/p><p>Voici un exemple ci-dessous de p\u00e9nibilit\u00e9 sur un article de presse dont on sait qu&rsquo;on ne pourra lire l&rsquo;article dans son int\u00e9gralit\u00e9 :\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-389 size-full lazyload\" data-src=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/paris-match-le-bad-media.webp\" alt=\"Exemple de m\u00e9dia sur internet qui pollue l'\u00e9cran des internautes\" width=\"400\" height=\"889\" data-srcset=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/paris-match-le-bad-media.webp 400w, https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/paris-match-le-bad-media-135x300.webp 135w\" data-sizes=\"auto, (max-width: 400px) 100vw, 400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/889;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-389 size-full\" src=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/paris-match-le-bad-media.webp\" alt=\"Exemple de m\u00e9dia sur internet qui pollue l'\u00e9cran des internautes\" width=\"400\" height=\"889\" srcset=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/paris-match-le-bad-media.webp 400w, https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/paris-match-le-bad-media-135x300.webp 135w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/noscript><\/p><p>L&rsquo;encart d&rsquo;acceptation des cookies prend la moiti\u00e9 de l&rsquo;\u00e9cran afin de frustrer d&rsquo;avantage l&rsquo;utilisateur et le forcer \u00e0 c\u00e9der.\u00a0<\/p><h2>L\u2019impact sur les cr\u00e9ateurs de contenu<\/h2><p>Les blogs personnels et les forums communautaires ont \u00e9t\u00e9 largement remplac\u00e9s par des plateformes de streaming ou r\u00e9seaux sociaux comme <strong>TikTok<\/strong> ou <strong>Instagram<\/strong>, o\u00f9 le contenu est produit pour capter l&rsquo;attention imm\u00e9diate et rapide. Les algorithmes s\u00e9lectionnent ce que les utilisateurs doivent voir, souvent en favorisant les contenus qui g\u00e9n\u00e8rent le plus d&rsquo;interactions ou qui sont susceptibles de maximiser les profits publicitaires.<\/p><p><span id=\"output-word~0~0\" data-segment-position=\"0\">Ce <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">mod\u00e8le <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">\u00e9conomique <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">contraint <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">les <\/span><span id=\"output-word~0~5\" data-segment-position=\"5\">cr\u00e9ateurs <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">de <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">contenu, <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">qui <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">\u00e9taient<\/span><span id=\"output-word~0~10\" data-segment-position=\"10\">\u00a0<\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">motiv\u00e9s <\/span><span id=\"output-word~0~12\" data-segment-position=\"12\">par <\/span><span id=\"output-word~0~13\" data-segment-position=\"16\">la <\/span><span id=\"output-word~0~14\" data-segment-position=\"14\">passion <\/span><span id=\"output-word~0~15\" data-segment-position=\"15\">ou <\/span><span id=\"output-word~0~16\" data-segment-position=\"16\">la <\/span><span id=\"output-word~0~17\" data-segment-position=\"17\">reconnaissance, <\/span><span id=\"output-word~0~18\" data-segment-position=\"18\">\u00e0 <\/span><span id=\"output-word~0~19\" data-segment-position=\"19\">mon\u00e9tiser <\/span><span id=\"output-word~0~20\" data-segment-position=\"20\">leur <\/span><span id=\"output-word~0~21\" data-segment-position=\"21\">audience<\/span>. Les blogs et les cha\u00eenes YouTube doivent se conformer aux exigences des algorithmes de Google ou de Youtube, qui favorisent les contenus susceptibles d\u2019attirer des annonceurs et de g\u00e9n\u00e9rer des revenus publicitaires. <span id=\"output-word~2~0\" data-segment-position=\"0\">Cela <\/span><span id=\"output-word~2~1\" data-segment-position=\"1\">a <\/span><span id=\"output-word~2~2\" data-segment-position=\"2\">entra\u00een\u00e9 <\/span><span id=\"output-word~2~3\" data-segment-position=\"9\">une <\/span><span id=\"output-word~2~4\" data-segment-position=\"4\">uniformisation <\/span><span id=\"output-word~2~5\" data-segment-position=\"5\">des <\/span><span id=\"output-word~2~6\" data-segment-position=\"6\">contenus, <\/span><span id=\"output-word~2~7\" data-segment-position=\"7\">avec <\/span><span id=\"output-word~2~8\" data-segment-position=\"8\">parfois <\/span><span id=\"output-word~2~9\" data-segment-position=\"9\">une <\/span><span id=\"output-word~2~10\" data-segment-position=\"10\">perte <\/span><span id=\"output-word~2~11\" data-segment-position=\"19\">de <\/span><span id=\"output-word~2~12\" data-segment-position=\"12\">qualit\u00e9 <\/span><span id=\"output-word~2~13\" data-segment-position=\"13\">au <\/span><span id=\"output-word~2~14\" data-segment-position=\"14\">profit <\/span><span id=\"output-word~2~15\" data-segment-position=\"19\">de <\/span><span id=\"output-word~2~16\" data-segment-position=\"20\">la <\/span><span id=\"output-word~2~17\" data-segment-position=\"17\">quantit\u00e9 <\/span><span id=\"output-word~2~18\" data-segment-position=\"18\">et <\/span><span id=\"output-word~2~19\" data-segment-position=\"19\">de <\/span><span id=\"output-word~2~20\" data-segment-position=\"20\">la <\/span><span id=\"output-word~2~21\" data-segment-position=\"21\"><strong>viralit\u00e9<\/strong>.<\/span><\/p><p><span id=\"output-word~0~0\" data-segment-position=\"0\">Toutefois, <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">cette <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">mont\u00e9e <\/span><span id=\"output-word~0~3\" data-segment-position=\"15\">en <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">puissance <\/span><span id=\"output-word~0~5\" data-segment-position=\"31\">de <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">la <\/span><strong><span id=\"output-word~0~7\" data-segment-position=\"7\">publicit\u00e9 <\/span><\/strong><span id=\"output-word~0~8\" data-segment-position=\"8\">est <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">\u00e9galement <\/span><strong><span id=\"output-word~0~10\" data-segment-position=\"10\">indispensable <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">pour <\/span><span id=\"output-word~0~12\" data-segment-position=\"24\">les <\/span><\/strong><span id=\"output-word~0~13\" data-segment-position=\"13\"><strong>cr\u00e9ateurs<\/strong>, <\/span><span id=\"output-word~0~14\" data-segment-position=\"14\">qui, <\/span><span id=\"output-word~0~15\" data-segment-position=\"15\">en <\/span><span id=\"output-word~0~16\" data-segment-position=\"16\">l&rsquo;absence <\/span><span id=\"output-word~0~17\" data-segment-position=\"17\">d&rsquo;autres <\/span><span id=\"output-word~0~18\" data-segment-position=\"18\">possibilit\u00e9s <\/span><span id=\"output-word~0~19\" data-segment-position=\"31\">de <\/span><span id=\"output-word~0~20\" data-segment-position=\"20\">g\u00e9n\u00e9rer <\/span><span id=\"output-word~0~21\" data-segment-position=\"21\">des <\/span><span id=\"output-word~0~22\" data-segment-position=\"22\">revenus, <\/span><span id=\"output-word~0~23\" data-segment-position=\"23\">consid\u00e8rent <\/span><span id=\"output-word~0~24\" data-segment-position=\"24\">les <\/span><span id=\"output-word~0~25\" data-segment-position=\"25\">revenus <\/span><span id=\"output-word~0~26\" data-segment-position=\"26\">publicitaires <\/span><span id=\"output-word~0~27\" data-segment-position=\"27\">comme <\/span><span id=\"output-word~0~28\" data-segment-position=\"28\">leur <\/span><span id=\"output-word~0~29\" data-segment-position=\"29\">principale <\/span><span id=\"output-word~0~30\" data-segment-position=\"30\">source <\/span><span id=\"output-word~0~31\" data-segment-position=\"31\">de <\/span><span id=\"output-word~0~32\" data-segment-position=\"32\">financement<\/span>. Pour eux, c\u2019est une question de survie dans un environnement num\u00e9rique o\u00f9 la concurrence est f\u00e9roce et o\u00f9 l\u2019acc\u00e8s au contenu gratuit est devenu courant.<\/p><h2>O\u00f9 allons-nous ?<\/h2><p>Le web d\u2019aujourd\u2019hui est \u00e0 un tournant. <span id=\"output-word~1~0\" data-segment-position=\"0\">D&rsquo;une <\/span><span id=\"output-word~1~1\" data-segment-position=\"1\">part, <\/span><span id=\"output-word~1~2\" data-segment-position=\"2\">l&rsquo;exp\u00e9rience <\/span><span id=\"output-word~1~3\" data-segment-position=\"3\">encombr\u00e9e, <\/span><span id=\"output-word~1~4\" data-segment-position=\"4\">pollu\u00e9e <\/span><span id=\"output-word~1~5\" data-segment-position=\"5\">par <\/span><span id=\"output-word~1~6\" data-segment-position=\"6\">des <\/span><span id=\"output-word~1~7\" data-segment-position=\"7\">publicit\u00e9s <\/span><span id=\"output-word~1~8\" data-segment-position=\"8\">omnipr\u00e9sentes, <\/span><span id=\"output-word~1~9\" data-segment-position=\"9\">suscite <\/span><span id=\"output-word~1~10\" data-segment-position=\"14\">de <\/span><span id=\"output-word~1~11\" data-segment-position=\"13\">plus <\/span><span id=\"output-word~1~12\" data-segment-position=\"12\">en <\/span><span id=\"output-word~1~13\" data-segment-position=\"13\">plus <\/span><span id=\"output-word~1~14\" data-segment-position=\"14\">de <\/span><span id=\"output-word~1~15\" data-segment-position=\"15\">frustration <\/span><span id=\"output-word~1~16\" data-segment-position=\"16\">chez <\/span><span id=\"output-word~1~17\" data-segment-position=\"17\">les <\/span><span id=\"output-word~1~18\" data-segment-position=\"18\">internautes<\/span>. D\u2019autre part, les cr\u00e9ateurs de contenu et les plateformes d\u00e9pendent de ces m\u00eames publicit\u00e9s pour survivre. Les outils tels que les <strong>bloqueurs de publicit\u00e9<\/strong> refl\u00e8tent d\u2019un ras-le-bol g\u00e9n\u00e9ral des internautes, mais elles ne r\u00e9solvent pas le probl\u00e8me de fond : <strong>comment concilier un acc\u00e8s gratuit \u00e0 l\u2019information avec une exp\u00e9rience utilisateur de qualit\u00e9<\/strong> ?<\/p><p>Malheureusement certains sites n&rsquo;h\u00e9sitent pas \u00e0 polluer l&rsquo;\u00e9cran des utilisateurs comme le site l&rsquo;\u00c9quipe (ils l&rsquo;ont r\u00e9cemment supprim\u00e9) en imposant l&rsquo;utilisateur \u00e0 d\u00e9sactiver leur <strong>adblock<\/strong>. Ou encore le Huffpost qui viole \u00e0 moiti\u00e9 les r\u00e8gles comme l&rsquo;illustre cet \u00e9cran ci-dessous en proposant l&rsquo;utilisateur soit de d\u00e9sactiver son adblock soit de regarder une publicit\u00e9 :\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-393 size-full lazyload\" data-src=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/le-huffpost-le-bad-media.webp\" alt=\"Exemple de m\u00e9dia sur internet qui spolie le droit de libert\u00e9 des internautes\" width=\"400\" height=\"889\" data-srcset=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/le-huffpost-le-bad-media.webp 400w, https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/le-huffpost-le-bad-media-135x300.webp 135w\" data-sizes=\"auto, (max-width: 400px) 100vw, 400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/889;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-393 size-full\" src=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/le-huffpost-le-bad-media.webp\" alt=\"Exemple de m\u00e9dia sur internet qui spolie le droit de libert\u00e9 des internautes\" width=\"400\" height=\"889\" srcset=\"https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/le-huffpost-le-bad-media.webp 400w, https:\/\/www.agencebarrel.com\/blog\/wp-content\/uploads\/2024\/10\/le-huffpost-le-bad-media-135x300.webp 135w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/noscript><\/p><p>Ce site est clairement en train de m\u00e9priser le droit de libert\u00e9 des utilisateurs.<\/p><p><span id=\"output-word~0~0\" data-segment-position=\"0\">Certaines <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">plateformes de streaming, <\/span><span id=\"output-word~0~2\" data-segment-position=\"2\">telles <\/span><span id=\"output-word~0~3\" data-segment-position=\"3\">que <\/span><span id=\"output-word~0~4\" data-segment-position=\"9\">Youtube <\/span><span id=\"output-word~0~5\" data-segment-position=\"5\">gr\u00e2ce <\/span><span id=\"output-word~0~6\" data-segment-position=\"12\">\u00e0 <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">son <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">abonnement <\/span><strong><span id=\"output-word~0~9\" data-segment-position=\"9\">Youtube <\/span><\/strong><span id=\"output-word~0~10\" data-segment-position=\"10\"><strong>Premium<\/strong>, <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">cherchent <\/span><span id=\"output-word~0~12\" data-segment-position=\"12\">\u00e0 <\/span><span id=\"output-word~0~13\" data-segment-position=\"13\">trouver <\/span><span id=\"output-word~0~14\" data-segment-position=\"18\">des <\/span><span id=\"output-word~0~15\" data-segment-position=\"15\">solutions <\/span><span id=\"output-word~0~16\" data-segment-position=\"16\">en <\/span><span id=\"output-word~0~17\" data-segment-position=\"17\">offrant <\/span><span id=\"output-word~0~18\" data-segment-position=\"18\">des <\/span><span id=\"output-word~0~19\" data-segment-position=\"19\">options <\/span><span id=\"output-word~0~20\" data-segment-position=\"20\">sans <\/span><span id=\"output-word~0~21\" data-segment-position=\"21\">publicit\u00e9s <\/span><span id=\"output-word~0~22\" data-segment-position=\"22\">contre <\/span><span id=\"output-word~0~23\" data-segment-position=\"23\">un <\/span><span id=\"output-word~0~24\" data-segment-position=\"24\">paiement<\/span>. Toutefois, cela ne fait que renforcer une <strong>fracture num\u00e9rique<\/strong> entre ceux qui peuvent se permettre de payer pour une exp\u00e9rience sans publicit\u00e9 et ceux qui doivent continuer \u00e0 subir cette surcharge visuelle et auditive. <span id=\"output-sentence~3\"><span id=\"output-word~3~0\" data-segment-position=\"0\">Il <\/span><span id=\"output-word~3~1\" data-segment-position=\"1\">s&rsquo;agit <\/span><span id=\"output-word~3~2\" data-segment-position=\"2\">l\u00e0 <\/span><span id=\"output-word~3~3\" data-segment-position=\"3\">d&rsquo;un <\/span><span id=\"output-word~3~4\" data-segment-position=\"4\">autre <\/span><span id=\"output-word~3~5\" data-segment-position=\"5\">exemple <\/span><span id=\"output-word~3~6\" data-segment-position=\"6\">du <\/span><span id=\"output-word~3~7\" data-segment-position=\"7\">compromis <\/span><span id=\"output-word~3~8\" data-segment-position=\"8\">entre <\/span><span id=\"output-word~3~9\" data-segment-position=\"9\">gratuit\u00e9 <\/span><span id=\"output-word~3~10\" data-segment-position=\"10\">et <\/span><span id=\"output-word~3~11\" data-segment-position=\"11\">rentabilit\u00e9, <\/span><span id=\"output-word~3~12\" data-segment-position=\"12\">au <\/span><span id=\"output-word~3~13\" data-segment-position=\"13\">d\u00e9triment <\/span><span id=\"output-word~3~14\" data-segment-position=\"14\">de <\/span><span id=\"output-word~3~15\" data-segment-position=\"15\">l&rsquo;utilisateur <\/span><span id=\"output-word~3~16\" data-segment-position=\"16\">final. Tout le monde ne peut pas se permettre de cumuler autant d&rsquo;abonnements entre Amazon prime, Netflix, Disney +, Youtube Premium, Spotify, Deezer, le Huffpost (LOL) etc.<\/span><\/span><\/p><h2>Conclusion : un avenir incertain pour le web<\/h2><p>Le web qui \u00e9tait un espace de libert\u00e9 et de partage, est devenu un champ de bataille commercial. <span id=\"output-word~1~0\" data-segment-position=\"0\">Au <\/span><span id=\"output-word~1~1\" data-segment-position=\"1\">d\u00e9triment <\/span><span id=\"output-word~1~2\" data-segment-position=\"19\">de <\/span><span id=\"output-word~1~3\" data-segment-position=\"3\">l&rsquo;exp\u00e9rience <\/span><span id=\"output-word~1~4\" data-segment-position=\"4\">utilisateur, <\/span><span id=\"output-word~1~5\" data-segment-position=\"15\">les <\/span><span id=\"output-word~1~6\" data-segment-position=\"6\">moteurs <\/span><span id=\"output-word~1~7\" data-segment-position=\"19\">de <\/span><span id=\"output-word~1~8\" data-segment-position=\"8\">recherche, <\/span><span id=\"output-word~1~9\" data-segment-position=\"15\">les <\/span><span id=\"output-word~1~10\" data-segment-position=\"10\">plateformes <\/span><span id=\"output-word~1~11\" data-segment-position=\"19\">de <\/span><span id=\"output-word~1~12\" data-segment-position=\"12\">streaming <\/span><span id=\"output-word~1~13\" data-segment-position=\"13\">et <\/span><span id=\"output-word~1~14\" data-segment-position=\"14\">m\u00eame <\/span><span id=\"output-word~1~15\" data-segment-position=\"15\">les <\/span><span id=\"output-word~1~16\" data-segment-position=\"16\">blogs <\/span><span id=\"output-word~1~17\" data-segment-position=\"17\">personnels <\/span><span id=\"output-word~1~18\" data-segment-position=\"18\">sont <\/span><span id=\"output-word~1~19\" data-segment-position=\"19\">de <\/span><span id=\"output-word~1~20\" data-segment-position=\"22\">plus <\/span><span id=\"output-word~1~21\" data-segment-position=\"21\">en <\/span><span id=\"output-word~1~22\" data-segment-position=\"22\">plus <\/span><span id=\"output-word~1~23\" data-segment-position=\"23\">ax\u00e9s <\/span><span id=\"output-word~1~24\" data-segment-position=\"24\">sur <\/span><span id=\"output-word~1~25\" data-segment-position=\"25\">la <\/span><span id=\"output-word~1~26\" data-segment-position=\"26\">mon\u00e9tisation<\/span>. <span id=\"output-word~2~0\" data-segment-position=\"0\">Malgr\u00e9 <\/span><span id=\"output-word~2~1\" data-segment-position=\"1\">ces <\/span><span id=\"output-word~2~2\" data-segment-position=\"2\">changements <\/span><span id=\"output-word~2~3\" data-segment-position=\"3\">qui <\/span><span id=\"output-word~2~4\" data-segment-position=\"17\">ont <\/span><span id=\"output-word~2~5\" data-segment-position=\"5\">permis<\/span> \u00e0 de nombreux cr\u00e9ateurs de contenu gagner leur vie, <span id=\"output-word~2~16\" data-segment-position=\"16\">ils <\/span><span id=\"output-word~2~17\" data-segment-position=\"17\">ont <\/span><span id=\"output-word~2~18\" data-segment-position=\"18\">\u00e9galement <\/span><span id=\"output-word~2~19\" data-segment-position=\"19\">transform\u00e9 <\/span><span id=\"output-word~2~20\" data-segment-position=\"20\">le <\/span><span id=\"output-word~2~21\" data-segment-position=\"21\">web <\/span><span id=\"output-word~2~22\" data-segment-position=\"22\">en <\/span><span id=\"output-word~2~23\" data-segment-position=\"23\">un <\/span><span id=\"output-word~2~24\" data-segment-position=\"24\">lieu <\/span><span id=\"output-word~2~25\" data-segment-position=\"25\">hostile, <\/span><span id=\"output-word~2~26\" data-segment-position=\"26\">o\u00f9 <\/span><span id=\"output-word~2~27\" data-segment-position=\"27\">la <\/span><span id=\"output-word~2~28\" data-segment-position=\"28\">recherche <\/span><span id=\"output-word~2~29\" data-segment-position=\"29\">d&rsquo;informations <\/span><span id=\"output-word~2~30\" data-segment-position=\"30\">est <\/span><span id=\"output-word~2~31\" data-segment-position=\"31\">perturb\u00e9e <\/span><span id=\"output-word~2~32\" data-segment-position=\"32\">par <\/span><span id=\"output-word~2~33\" data-segment-position=\"33\">des <\/span><span id=\"output-word~2~34\" data-segment-position=\"34\">publicit\u00e9s <\/span><span id=\"output-word~2~35\" data-segment-position=\"35\">intrusives.<\/span><\/p><p><span id=\"output-sentence~0\"><span id=\"output-word~0~0\" data-segment-position=\"0\">Il <\/span><span id=\"output-word~0~1\" data-segment-position=\"1\">faudrait trouver<\/span><span id=\"output-word~0~5\" data-segment-position=\"5\">\u00a0<\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">un <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">juste <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">\u00e9quilibre <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">entre <\/span><span id=\"output-word~0~10\" data-segment-position=\"10\">la <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">n\u00e9cessit\u00e9 <\/span><span id=\"output-word~0~12\" data-segment-position=\"17\">de <\/span><span id=\"output-word~0~13\" data-segment-position=\"13\">mon\u00e9tisation <\/span><span id=\"output-word~0~14\" data-segment-position=\"14\">et <\/span><span id=\"output-word~0~15\" data-segment-position=\"15\">le <\/span><span id=\"output-word~0~16\" data-segment-position=\"16\">respect <\/span><span id=\"output-word~0~17\" data-segment-position=\"17\">de <\/span><span id=\"output-word~0~18\" data-segment-position=\"18\">l&rsquo;utilisateur.<\/span><\/span> <span id=\"output-sentence~1\"><span id=\"output-word~1~0\" data-segment-position=\"0\">Il <\/span><span id=\"output-word~1~1\" data-segment-position=\"1\">semble <\/span><span id=\"output-word~1~2\" data-segment-position=\"19\">que <\/span><span id=\"output-word~1~3\" data-segment-position=\"3\">le <\/span><span id=\"output-word~1~4\" data-segment-position=\"4\">chemin <\/span><span id=\"output-word~1~5\" data-segment-position=\"5\">vers <\/span><span id=\"output-word~1~6\" data-segment-position=\"6\">un <\/span><span id=\"output-word~1~7\" data-segment-position=\"7\">Internet <\/span><span id=\"output-word~1~8\" data-segment-position=\"8\">plus <\/span><span id=\"output-word~1~9\" data-segment-position=\"9\">sain <\/span><span id=\"output-word~1~10\" data-segment-position=\"10\">soit <\/span><span id=\"output-word~1~11\" data-segment-position=\"11\">encore <\/span><span id=\"output-word~1~12\" data-segment-position=\"12\">long, <\/span><span id=\"output-word~1~13\" data-segment-position=\"13\">mais <\/span><span id=\"output-word~1~14\" data-segment-position=\"14\">il <\/span><span id=\"output-word~1~15\" data-segment-position=\"15\">existe <\/span><span id=\"output-word~1~16\" data-segment-position=\"16\">des <\/span><span id=\"output-word~1~17\" data-segment-position=\"17\">solutions <\/span><span id=\"output-word~1~18\" data-segment-position=\"18\">telles <\/span><span id=\"output-word~1~19\" data-segment-position=\"19\">que <\/span><span id=\"output-word~1~20\" data-segment-position=\"20\">la <\/span><span id=\"output-word~1~21\" data-segment-position=\"21\">cr\u00e9ation <\/span><span id=\"output-word~1~22\" data-segment-position=\"26\">de <\/span><span id=\"output-word~1~23\" data-segment-position=\"23\">mod\u00e8les <\/span><span id=\"output-word~1~24\" data-segment-position=\"24\">d&rsquo;abonnement <\/span><span id=\"output-word~1~25\" data-segment-position=\"25\">ou <\/span><span id=\"output-word~1~26\" data-segment-position=\"26\">de <\/span><span id=\"output-word~1~27\" data-segment-position=\"27\">financements <\/span><span id=\"output-word~1~28\" data-segment-position=\"28\">participatifs.<\/span><\/span><\/p><blockquote><p>L&rsquo;enjeu est de taille : <strong>redonner au web son essence premi\u00e8re<\/strong>, celle d\u2019un espace de partage d\u2019id\u00e9es et d\u2019informations, o\u00f9 l\u2019utilisateur retrouve sa libert\u00e9 d\u2019exploration sans \u00eatre constamment sollicit\u00e9 par le marketing.<\/p><\/blockquote><hr \/><p><span id=\"output-word~0~3\" data-segment-position=\"3\">La <\/span><span id=\"output-word~0~4\" data-segment-position=\"4\">publicit\u00e9 <\/span><span id=\"output-word~0~5\" data-segment-position=\"5\">et <\/span><span id=\"output-word~0~6\" data-segment-position=\"6\">les <\/span><span id=\"output-word~0~7\" data-segment-position=\"7\">pop-ups <\/span><span id=\"output-word~0~8\" data-segment-position=\"8\">ne <\/span><span id=\"output-word~0~9\" data-segment-position=\"9\">sont <\/span><span id=\"output-word~0~10\" data-segment-position=\"10\">pas <\/span><span id=\"output-word~0~11\" data-segment-position=\"11\">des <\/span><span id=\"output-word~0~12\" data-segment-position=\"12\">probl\u00e8mes <\/span><span id=\"output-word~0~13\" data-segment-position=\"13\">in\u00e9vitables, <\/span><span id=\"output-word~0~14\" data-segment-position=\"14\">mais <\/span><span id=\"output-word~0~15\" data-segment-position=\"15\">plut\u00f4t <\/span><span id=\"output-word~0~16\" data-segment-position=\"16\">le <\/span><span id=\"output-word~0~17\" data-segment-position=\"17\">r\u00e9sultat <\/span><span id=\"output-word~0~18\" data-segment-position=\"18\">d&rsquo;un <\/span><span id=\"output-word~0~19\" data-segment-position=\"19\">mod\u00e8le <\/span><span id=\"output-word~0~20\" data-segment-position=\"20\">\u00e9conomique <\/span><span id=\"output-word~0~21\" data-segment-position=\"21\">qui <\/span><span id=\"output-word~0~22\" data-segment-position=\"22\">cherche <\/span><span id=\"output-word~0~23\" data-segment-position=\"23\">toujours <\/span><span id=\"output-word~0~24\" data-segment-position=\"24\">ses <\/span><span id=\"output-word~0~25\" data-segment-position=\"25\">limites.<\/span><\/p><p>Une chose est certaine : <span id=\"output-word~1~4\" data-segment-position=\"4\">l&rsquo;avenir <\/span><span id=\"output-word~1~5\" data-segment-position=\"5\">du <\/span><span id=\"output-word~1~6\" data-segment-position=\"6\">web <\/span><span id=\"output-word~1~7\" data-segment-position=\"7\">reposera <\/span><span id=\"output-word~1~8\" data-segment-position=\"8\">sur <\/span><span id=\"output-word~1~9\" data-segment-position=\"31\">la <\/span><span id=\"output-word~1~10\" data-segment-position=\"10\">capacit\u00e9 <\/span><span id=\"output-word~1~11\" data-segment-position=\"35\">des <\/span><span id=\"output-word~1~12\" data-segment-position=\"12\">utilisateurs, <\/span><span id=\"output-word~1~13\" data-segment-position=\"35\">des <\/span><span id=\"output-word~1~14\" data-segment-position=\"14\">cr\u00e9ateurs <\/span><span id=\"output-word~1~15\" data-segment-position=\"34\">et <\/span><span id=\"output-word~1~16\" data-segment-position=\"35\">des <\/span><span id=\"output-word~1~17\" data-segment-position=\"17\">r\u00e9gulateurs <\/span><span id=\"output-word~1~18\" data-segment-position=\"18\">\u00e0 <\/span><span id=\"output-word~1~19\" data-segment-position=\"19\">r\u00e9inventer <\/span><span id=\"output-word~1~20\" data-segment-position=\"20\">une <\/span><span id=\"output-word~1~21\" data-segment-position=\"21\">nouvelle<\/span> fa\u00e7on de consommer et de partager l\u2019information, loin de la pollution visuelle et des intrusions qui dominent actuellement.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;acc\u00e8s \u00e0 l&rsquo;information sur Internet \u00e9tait une v\u00e9ritable r\u00e9volution il y a une vingtaine d&rsquo;ann\u00e9es.\u00a0Regardons les changements qui ont influenc\u00e9 le monde num\u00e9rique, en\u2026<\/p>\n","protected":false},"author":1,"featured_media":260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quoi-de-neuf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;\u00e9volution des sites web : de l&#039;information de qualit\u00e9 \u00e0 l&#039;enfer des publicit\u00e9s | BARREL<\/title>\n<meta name=\"description\" content=\"Le web d\u2019aujourd\u2019hui est \u00e0 un tournant. D\u2019un c\u00f4t\u00e9, les utilisateurs sont de plus en plus frustr\u00e9s par l\u2019exp\u00e9rience encombr\u00e9e, pollu\u00e9e par des publicit\u00e9s omnipr\u00e9sentes...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agencebarrel.com\/blog\/levolution-des-sites-web-de-la-qualite-informative-a-lenfer-des-publicites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9volution des sites web : de l&#039;information de qualit\u00e9 \u00e0 l&#039;enfer des publicit\u00e9s | BARREL\" \/>\n<meta property=\"og:description\" content=\"Le web d\u2019aujourd\u2019hui est \u00e0 un tournant. 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